Buick is a brand that’s in the middle of a revolution and seems to soldier on with it. The Buick LaCrosse leads the way and the upcoming Regal should pave it.
Seeing these great cars revive the spirit of Buick, their marketing director labels the revolution as “a timeless proposition of understated luxury“.
Following such products and in order to bring forward a taster of the future, the same marketing director Craig Bierley confirmed that Buick is working on a compact sedan and a new compact crossover.
The compact sedan will be using the Chevrolet Cruze platform as a base but it will feature original styling and a different powertrain lineup. As befits marketing people Craig Bierley has stated that the customers will be hard pressed to know that these cars are based on the same architecture. While the compact sedan has already been spotted about and is known to be named the Buick Excelle the crossover is still quite secretive.
The information available on it for now is that this vehicle will share platforms with the Chevrolet Equinox, GMC Terrain and Cadillac SRX but besides that not much is published on it.
Buick’s current lineup includes two large sedans, the Lucerne and LaCrosse, a large SUV, the Enclave, technically compete with 14 percent of new models in the U.S. market. Once the new Regal, Excelle and the compact SUV hit the lineup, Buick estimates raise that figure to 46 percent of the market.
