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Chrysler headquarters wrapped in 2011 Jeep Grand Cherokee

Auburn Hills headquarters 2011 Jeep Grand Cherokee wrapAuburn Hills headquarters 2011 Jeep Grand Cherokee wrap
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The title may be a bit difficult to get around if you are not familiar with Chrysler’s marketing techniques but the image below pretty much says it all.

Auburn Hills headquarters 2011 Jeep Grand Cherokee wrap
Auburn Hills headquarters 2011 Jeep Grand Cherokee wrap

As part of the Auburn Hills maker’s strategy, the company is promoting it’s latest major product, the 2011 Jeep Grand Cherokee with a massive print that covers most of the front of the headquarters’ building.

The canvas wrap measures 103 feet in height and 52 feet in width features the new Jeep model and the company’s new tagline, “The things we make, make us”, which made its screen debut in the very first TV spot for the 2011 Grand Cherokee.

Mike Manley, President and CEO for Jeep Brand of Chrysler Group LLC stated that the Jeep Brand together with the entire company are very proud of the all-new 2011 Grand Cherokee and that the canvas wrap of the building is a representation of the long-hours, determination and commitment given by the employees to make the new SUV a class leading vehicle.

According to the automaker, the wrap will be seen every day by around 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Michichan. While that may sound round I’m not sure it will justify the investment but I’m guessing the media coverage of the event will more than do so.

George Lupica
the authorGeorge Lupica
George grew up with cars and began reading car magazines even before he got his first car. Before deciding to become a full-time writer in 2010, he had a corporate job and a deep passion for all things automotive. George has built himself a fan base while reviewing SUVs and sport sedans for Automotorblog.

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