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Chrysler picked Eminem for a the Super Bowl XLV commercial

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People from Chrysler decided to create a two-minute commercial for Super Bowl XLV starring the 200 Sedan and of course a renowned artist, as many other big manufacturers already did. The Americans from Chrysler decided to invest about $9 million in a new ad starring the 200 model and Eminem on Detroit’s streets.

Chrysler 200 Super Bowl XLV commercial
Chrysler 200 Super Bowl XLV commercial

The commercial was presented during the famous Super Bowl XLV on February 6, 2011 and reveals the American model together with the rap artist in Detroit, where Chrysler has its origins but also where Eminem was born.

Even this commercial is not a very long one, Chrysler claims that its production cost about $9 million which makes it one of the most expensive ads designed for Super Bowl. However the price, I can’t claim that this is not a well made one, the Detroit city being slowly presented through the car’s windows while Eminem’s “Lose Yourself” famous song is slowly introducing you into the mood.
http://www.youtube.com/watch?v=DDAtLTOf_X8

Andrei Ursu
the authorAndrei Ursu
Andrei is one of the oldest automotive journalists of Automotorblog and has written more than 3000 articles for our publication. He has been passionate about cars since he was a small child, and he joined our team of writers in 2009. In addition to his passion for cars, he is also passionate about music. In his free time, he composes songs and sings them, which also brought him real success in the musical field.

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