Archives

Fiat

Fiat sales to decrease in North America

Fiat 500Fiat 500
View

It is well known that Fiat entered the North American market recently with the new 500 as the main model. The Italians set a sales target of 50,000 units for this year but this is a mark that most likely won’t be reached as Fiat suffered some delays in opening new showrooms in the United States.

Fiat 500
Fiat 500

The statements come straight from the Turin-based manufacturer, the officials announcing that around 100 dealerships had been opened until now from a total of 130 as they initially planned. This is the main reason which could lead to the sales drop, Fiat saying that the existing Chrysler dealerships are not a solution.

“We have coverage now, so it is time for us to turn this up. We ‘ve already activated the smaller guerilla-type marketing, but there are bigger events that will get us bigger awareness,” says Laura Soave, head of Fiat North America.

Fiat 500
Fiat 500

The Italians mainly blame the government for the slow procedures, only 7,982 units being sold in the US since the model entered the market in question. Another 3,000 models sold in Canada could add to this calculations but however, the initial sales target is quite far from reality.

Fiat 500
Fiat 500
Andrei Ursu
the authorAndrei Ursu
Andrei is one of the oldest automotive journalists of Automotorblog and has written more than 3000 articles for our publication. He has been passionate about cars since he was a small child, and he joined our team of writers in 2009. In addition to his passion for cars, he is also passionate about music. In his free time, he composes songs and sings them, which also brought him real success in the musical field.

Leave a Reply

Share This Article
Send this to a friend