In the vast world of car design, phenomenal luxury has always been sexually connected with high mercantile values. However, this perception is somehow pertinent to the introduction of large screens in the current generation. According to information released by Gorden Wagener, the chief designer at Mercedes-Benz, those are oversized and might not exactly pin down what luxury is in the way we think it is.
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Beyond Big Screens
Living in a country that is quite observant of automotive trends, I have realized that today’s generation of cars, especially in the premium segment, comes with large screens. Examples are BMW’s curved dashboard and the Audi, which displays the option of having three screens. Including the Hyperscreen technology that has been adopted by a company like Mercedes-Benz, the Mercedes-Benz EQS of the later models features a 56-inch display.
However, Wagener disagrees with the idea that big screens signify luxury in today’s world. I agree with him. We are able to have such larger and superior displays in our homes. It is rather said that the luxury of mechanisms for every car these days contains a big screen as such. Nowadays, people hurry up to simplify the interpretation of the concept of luxury to something very straightforward, such as relating it to a large size of a product.
Challenges Beyond Hardware
Wagener adds that, unlike most people think, the difficulties of implementing large-screen displays are not related to hardware issues. They are not in the machinery but in the software. As the devices got larger, he and others with similar visions made sure that the content they put on these screens was great. This resonates with me. But it’s not just the fabulous cinemascope picture that was on offer but rather the pedestal on which it was placed. The content provided has to be unique and engaging and should improve the experience of the users.
It will be the facelift year for S Class in 2026, and this new innovation dubbed Hyperscreen will require the input of Wagener. It is not only about having technology in a car but about how to provide the world with entertainment and comfort by using proper software and content.
Personal Take
Unfortunately, luxury, in my opinion, should comprise quite a few senses supplemented with certain added values. The technology factor is well incorporated in luxury products but it should not entirely dominate the entire concept of luxury products. According to this belief, Mercedes-Benz’s strategy of paying attention to content and users is commendable.
End Note
Chaotic as the contemporary world is, it is mandatory for the car industry to redefine the concept of luxury with reference to innovations. It is not uncommon to see companies today sticking to the big screen idea that is quite popular today but they have implemented it today as a luxury. Thus, Mercedes-Benz’s attempt to focus on content and experience rather than size is quite correct. It gives one a good reason to ponder more deeply about what makes a product belong to the luxury level and how this idea can be reinvented in the future.
