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Harley Davidson Hard Candy Custom advertisement

Harley Davidson Hard Candy CustomHarley Davidson Hard Candy Custom
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Whenever you think about Harley Davidson, you automatically think of big, hardy choppers and bikers gangs, and certainly not about a leisure ride through the city.

So that’s why when Harley Davidson presented an advertisement about a custom paintjob displaying the hard candy paint technique, some might have been a bit vexed.

Harley Davidson Hard Candy Custom
Harley Davidson Hard Candy Custom

This said technique gives a glitter effect to the paint and so you wouldn’t usually associate it with big, bearded, bandanna-wearing, tattooed guys. The paint job is more of a lady’s choice. And yet, the world renowned bike builder managed to make it appealing in their commercial.

While I, personally, don’t know just what effect this advertisement might have on the male buyer, Harley Davidson might see an increase in its female owners. But you can make up your mind for yourself after you see the ad.

http://youtu.be/U_mpUaEw41U

Andrei Cristea
the authorAndrei Cristea
Andrei has been reviewing cars since he was in college and began writing for his college newspaper in 2005. He has been writing for Automotorblog since 2013 and test drives more than a hundred cars per year. During his free time, he likes to go hiking, take photographs, and spend time with his family.

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