The future Cupra Leon will be fully electric – a statement that shows the company’s drastic change of direction. Wayne Griffiths, the head of Cupra, has revealed this piece of good news to AutoMotorblog, which is set to be an era for the compact model that will be exclusively offered under performance skins in the future.
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Why Go Electric?
To switch to electrical equipment in the next generation, Cupra Leon is already in line with industry trends of moving to cleaner energy sources. Cars powered by electricity are now on the rise, and so are the brands under development of the fully electric car variant. Not only does changing to electric power ensure Cupra remains visible and competitive, but it also proves that the brand is also a responsible one, capable of thinking towards the future of the automotive business and the environment that has to sustain it.
Upcoming Changes for Cupra
The new Cupra Leon will be a major claim for the brand, but even current models will look quite different. Production of existing Leon and Formentor models will be updated to align with the forthcoming Euro 7 emission standards to be implemented next year. Griffiths says that this update will also continue to keep both models in production up to at least 2030.
“We will stretch Cupra Leon and Cupra Formentor models up to the next decade,” Griffiths added. It is important to note that the business of ‘taking care’ required for these cars is to “upgrade and refresh them.” This implies that more cosmetics and other changes are on the way to keep the models in circulation up to date for their elongated lifecycle.
How to Move from One Platform to Another
The new model’s Cupra Leon shall be grounded on the Volkswagen Group’s SSP (Small Series Platform). This highly flexible platform will enable the model to optimize its performance, safety, and efficiency levels. However, by entrenching the new model in the SSP, Cupra is ensuring the new and up-and-coming models of its vehicles will incorporate these latest technologies ensuring the brand remains relevant in a market dominated by elegant and luxury cars.
The Future of SEAT and Cupra
It also makes changes to its sister company SEAT important because Cupra is planning to go all in electric models. What Griffiths did not elaborate is that it is anticipated that the SEAT brand will have to reposition itself to deal with cars that are cheaper than the current average. This could mean that the SEAT brand did not venture into the creation of specific performance models but that these cars would be developed under the Cupra branding.
Exclusively Cupra
Another thing to discuss about the Cupra Leon of the next generation is that it will only be available under the Cupra logo. It would help underline the brand’s sporting DNA and create a clear separation between SEAT and Cupra vehicles. By sticking to EVs and performance, Cupra is effectively positioning itself for success in the future, which will see more and more people adopt sustainable mobility solutions and high-performance automobiles.
Conclusion
The decision to make the next Cupra Leon all-electric is perfect and may be a statement of the carmaker’s vision for the automobile market. In connection with this change, Cupra is ensuring that it is in step with the current trend and at the same time providing customers with a line-up of electric performance cars. Over the years, as the brand develops further, one can predict that there will be many more groundbreaking changes in the near future.
