NEW DATA: 92% of UK Drivers Against Subscription Pricing for Features Like Heated Seats
A new survey by Luxury Car Finance Experts, Forza Finance, has revealed that most Brits oppose car brands charging monthly subscription fees for pre-installed hardware such as heated seats. BMW sparked debate last year when they offered an online subscription to turn on heated front seats in its cars in the UK. The subscription starts at £15 per month, and...