New car concepts come and go, that's pretty much a well known situation all around, somehow, the Ingolstadters at Audi don't really follow that recipe. After even more than a couple of years since they came up with the Audi Cross Cabriolet Quattro Concept, most of the motoring press and enthusiasts said no and the whole thing sort of went...
We've spoken about Audi's new R18 endurance racer before but now we've gotten word about this beast has gotten down to the nitty grity. In its first assignment, Audi did preliminary testing on the R18 endurance racer at the very famous track at Sebring. In a bit of pride, the Germans have told us that the new R18 endurance monster...
The Ingolstadters have hit a bit of a problem and still the management at Audi was kind enough to share the information. It seems that the German luxury manufacturer may not be able to hit its sales target this year. The weird thing is that Audi's sales issue isn't related to lack of new products, to quality issues, or just...
I have to say this. I don't like saying this, but I have to. Audi has some of the best marketers in the business as they come up with stuff like this and this. But when it comes to teasing the actual products they have the worst ideas of the industry. Why am I saying this about the sensible Ingolstadters?...
