Archives

Tag Archives: parent company

Cadillac XTS Concept
Cadillac

Cadillac may have gotten a new marketing agency

This is what some rumors have been cropping up with in relation with the American company's marketing issues. The decision seems to fall on the shoulders of the new marketing chief Joel Ewanick of parent company, General Motors. Joel Ewanick has switched ad agencies for Cadillac from Bartle Bogle Hegarty, to Publicis Groupe’s Fallon. What is very interesting about the...