Archives

Tag Archives: turnaround

Lotus Logo
Lotus

Lotus might be interested in Bob Lutz and Tom Purves

Remember Bob Lutz and his on going long line of retirements? It may be that the last one wasn't his last after all. According to a report from Autonews, Lotus Cars is interested in hiring the former GM Vice Chairman together with ex-CEO of Rolls Royce, Tom Purves, as advisors. The British company's recent plans of a "new era" seem...

Cadillac XTS Concept
Cadillac

Cadillac may have gotten a new marketing agency

This is what some rumors have been cropping up with in relation with the American company's marketing issues. The decision seems to fall on the shoulders of the new marketing chief Joel Ewanick of parent company, General Motors. Joel Ewanick has switched ad agencies for Cadillac from Bartle Bogle Hegarty, to Publicis Groupe’s Fallon. What is very interesting about the...